Many companies are keenly interested in learning how they can find out what their customers really want. But discovering what customers really want is far from simple. Arthur D. Little has done considerable work in this area, and from that work the authors have distilled several observations about how to classify customer needs, how to probe for them, and how to organize internally in order to support these efforts.
Content: Article
Authors: Albert C. Chen, James F. Reider, P. Ranganath Nayak
Source: Prism (Arthur D. Little)
Subjects: Customer Related, Marketing / Sales
Authors: Albert C. Chen, James F. Reider, P. Ranganath Nayak
Source: Prism (Arthur D. Little)
Subjects: Customer Related, Marketing / Sales
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