… metrics that are elevated — from daily active users to revenue growth — effectively compare companies, but don’t necessarily help them run better. In fact, these measurements often slant toward what investors want to measure, showing if a company is valuable, not how it can create more value. […] These metrics serve a purpose — just not every purpose. Vanity metrics aren’t useless. They have their use case, but are points of comparison for other people to evaluate you. Don’t focus on them internally. Tracking clarity metrics builds great businesses.
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