Maintaining momentum in mergers

The EBF site is dead. If you click through you will be taken to the Internet Archive site to find an archived copy.

Whilst global mergers and acquisition are as popular as ever, critics increasingly point to the high failure rate of even the most high profile ones, with Daimler Chrysler the latest case in point. Based on first hand experience of many mergers, this article focuses on three aspects of the phenomenon. What determines whether a deal goes through or fails to happen? What are the key issues in starting off integration successfully? And how do you sustain the momentum of a merger?

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