Making Offshore Decisions: A.T. Kearney’s 2004 Offshore Location Attractiveness Index

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The scene is a familiar one. A new offshore venture hosts its grand opening celebration as the mayor lights a ceremonial lamp and a client makes a traditional food offering. An Indian businessman steps to the podium, commenting on what the new company means in terms of improved service and growth. Events like this take place all over India, all the time. But this one is different. The company exporting jobs is Indian and the office is opening in Canada.

This is just one of the interesting developments revealed in A.T. Kearney’s 2004 Offshore Location Attractiveness Index. The annual index is a tool to help companies understand and compare the factors that make countries attractive as potential locations for offshore services. It measures the viability of countries as offshore destinations based on their financial structure, people skills and availability, and business environment.

At the end of the day, the best lessons may be those learned from watching the offshore leaders-companies that adopt multi-country strategies, moving operations to multiple locations as a way to diversify risks and tap into the broadest possible pool of global talent.

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