If a new tag line is in your future, set aside an hour for brainstorming with marketing consultant and author Marcia Yudkin’s 19-step process as your guide. You’ll tackle keywords, synonyms, homonyms, cliches, rhymes, mythology and alliteration as they relate to your business name, clients, product or service benefits/features and the “pain” that your business solves. Reference sites are linked for your assistance. Once you zero in on a few likely candidates, you’ll also find links to tag line evaluation tools and trademark search sites. Quite useful, and the rest of the site is chock-full of informative articles and resources as well. [WDFM Annotation]
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