Marketing Insights

Surf on over here for a Web Site Metrics spreadsheet, which is a simplified version of spreadsheets developed for this firm’s clients. It is designed specifically for marketing managers and e-commerce managers to help them track changes in the marketing effectiveness of their websites over time. If you’re just getting started with conversion rate marketing, this will put you on the right path. Author Dave Chaffey is one of the growing number of UK-based consultants in the field of conversion rate marketing. [WDFM Annotation]

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