Marketing mastery is crucial to achieving high performance, but how can it be achieved in an ever-evolving business landscape? In this podcast, one of several spotlighting the building block of high performance we call “distinctive capabilities,” we examine how high performers focus their marketing efforts across many fronts. Utilizing Accenture’s research identifying five core marketing capabilities as well as 120 supporting skills underlying them, we examine specific businesses that excel by emphasizing various aspects of the total marketing experience.
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