This marketing smorgasbord offers a feast to professional marketers. From the realms of advertising, market segmentation, analysis of industry verticals, sales and something the site refers to as ‘beyond marketing’ – that which deals with the technology, the law and privacy – visitors have free rein over some thought-provoking and up to the minute research and industry news. The material is gleaned from reputable industry journals and affiliated sites and provides a great one stop shop for the marketer. The site is easily navigated, with everything accessible from the homepage. Two years of archived material on site helps visitors catch up on what they’ve missed. [Emerald Now Annotation]
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