A resource for following the direct mail industry, MarketRelevance captures over 25,000 traditional and email promotions each year. You can search by individual company or by promotion to find out who’s mailing what and through which channels. Great resource for getting ideas, seeing what’s going on in the industry and checking out competitor campaigns. It’s a valuable addition to the statistical intelligence that you gather on a competitor when you see their sales pitch.
Registration is free for “guest” access to the database, which entitles you to many of the features that paid members receive. As a guest, you can search the database, get general promotional details, one viewable image, and promotional news. Additional paid member services include all viewable promotion details, printable images, email alerts for new promotions, scrapbooks, custom reports and archive access. [WDFM Annotation]
Source: ParadyszMatera
Subjects: Competitive Intelligence, Marketing / Sales
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