netFactor VisitorTrack

Assuming we understand correctly what’s going on here, this company has a tool that looks at the IP address of each visitor to your site. It then researches the IP address to come up with the corporate domain name associated with that IP address. It then cross-references the corporate domain name with a business record database to fill in the blanks in terms of company address, phone and names of key executives. All of this information becomes available to you in spreadsheet format so that you can follow up on these visitors to your site. Of course, you cannot assume that the person you are given as an executive contact was the one surfing your website. This tool could be useful in certain circumstances, not the least of which is competitive intelligence. [WDFM Annotation]

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