Still wondering why the dot.com bubble burst? And what’s going to happen to all those smaller bubbles, the approximately 12,000 dot-coms that are still alive, many of them just barely? In a paper entitled, Shakeouts in the New Economy, Wharton marketing professor George Day and co-author Adam Fein analyze the causes of the bust and tell how to pick which companies will survive the downturn. According to the authors, “Misdiagnosing the market has led to three persistent myths about the sources of competitive advantage in online markets.” They are:
Myth #1: First movers will dominate.
Myth #2: Behavior will change quickly.
Myth #3: Non-traditional pricing structures will be readily accepted.
Like this content? Why not share it?
There Are No Comments
Click to Add the First »
Click to Add the First »