Vigilant Leaders: Paying Attention to What Matters Most
This Nano Tool from Wharton Executive Education offers strategies to help leaders better detect potential opportunities and threats and be proactive rather than reactive.
Content: Article | Authors: George Day, Paul Schoemaker | Source: Knowledge@Wharton | Subject: Management
How Firms Can Overcome the ‘Paradox of Preparedness’
When major threats are looming, but their timing is uncertain, it’s hard for business leaders to make an action plan for dealing with them. Wharton marketing professor emeritus George Day and global management consultant Roger Dennis call it “the paradox of preparedness.” In this essay, they offer four steps to help leaders heed the warning signs of disaster before it’s too late.
Content: Article | Authors: George Day, Roger Dennis | Source: Knowledge@Wharton | Subject: Risk Management
How to Become a Successful Market-Driven Organisation
From being a platitude to being a pre-requisite, being ‘market driven’ has been the secret behind many of the success stories – Shell, Dell, Honda, Intel, Boeing, Novartis, Merck, Cisco – of recent years.
Editor’s Note: I thought the excessive dwelling on real-life examples was of little value but there is some useful information in this article.
Content: Article | Author: George Day | Source: European Business Forum (EBF) | Subjects: Customer Related, Strategy
Which Customers Are Worth Keeping and Which Ones Aren’t? Managerial Uses of CLV
Managers have long been interested in weeding out customers they consider to be less profitable than others. The question is, how do managers determine who belongs in that group? According to several Wharton marketing professors, there is no easy answer, despite new and increasingly sophisticated efforts to measure what is called “Customer Lifetime Value” (CLV) – the present value of the likely future income stream … [ Read more ]
Content: Article | Authors: David Bell, George Day, Peter Fader, Xavier Dreze | Source: Knowledge@Wharton | Subjects: Customer Related, Marketing / Sales
New Economy or Old Economy, a Shakeout is a Shakeout
Still wondering why the dot.com bubble burst? And what’s going to happen to all those smaller bubbles, the approximately 12,000 dot-coms that are still alive, many of them just barely? In a paper entitled, Shakeouts in the New Economy, Wharton marketing professor George Day and co-author Adam Fein analyze the causes of the bust and tell how to pick which companies will survive the downturn. … [ Read more ]
Content: Article | Author: George Day | Source: Knowledge@Wharton | Subject: Trends / Analysis
A Different Game: Wharton Book Explores Managing Emerging Technologies
How are the skills necessary to manage emerging technology businesses different from the skills needed to run established technology firms? A new book edited by two Wharton researchers draws on the insights of corporate leaders and academics to answer this question. Their findings should change the way companies approach such issues as technology assessment, strategy, marketing and organizational design.
Content: Article | Authors: George Day, Paul J. H. Schoemaker | Source: Knowledge@Wharton | Subject: Management