Peter Drucker

One should not minimize risks any place, for it minimizes opportunities. Minimizing risk is a self-defeating strategy and not a particularly intelligent one […] One doesn’t begin with risks. You list the opportunities and then you compare the risk against them. The opportunity-risk ratio determines your strategy, not the risks.

There are risks that you can afford to take because the opportunities are so great. There are risks you cannot afford to take because, if anything goes wrong, you’re out of business. And there are risks that you cannot afford not to take no matter how dangerous, because, if against all probability things turn out well and you’re not in there, you’re out.

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