What you want to remember is that every single time you tell a story, you have a goal. Why hide it? People see that you’re hiding something, and they don’t trust you. You need to have your intention clear before you go into the room. You have to be congruent. Make sure your feet, tongue, heart, and wallet are going in the same direction, because before you speak the first word, they know that. Then you ask yourself, who’s the person I’m talking to? …You have to look at them as an audience. Give them an experience. Let them feel it. Then embed the analytics and data.