When we talk about the format of storytelling, there’s the specific format of the medium—motion and sound, resolution, and aspect ratio—that create a channel within which you have to fit the story. And then there are the diffusion properties that affect where a story can go, how long it’s going to live on, and how it’s going to morph as it passes through the hands and minds of audience members. That’s maybe not part of the format, but it’s part of the medium as well. When you put those two together—format and propagation characteristics—the result can be radical.
Content: Quotation
Author: Deb Roy
Source: McKinsey Quarterly
Subjects: Organizational Behavior, Storytelling
Author: Deb Roy
Source: McKinsey Quarterly
Subjects: Organizational Behavior, Storytelling
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