Phanish Puranam

Traditional theories and frameworks pertaining to strategic resource allocation – such as the famous BCG growth-share matrix, (or the very similar GE/McKinsey matrix) which categorizes businesses according to market share and growth potential –omit consideration of synergies. Paradoxically, these frameworks, which have been synonymous with corporate strategy, give short shrift to its most fundamental issue: corporate advantage. Thinking about investment in standalone terms may mislead corporate strategists about the real value of the “dogs” and “stars” in their portfolio.

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