Philip Krim

Early-stage investors get excited about hearing your story, and how you’re going to change the world and why, as opposed to your saying, “Tactically, here are the next six steps we’re going to do, and this gets us to launch.” That tactical conversation—you need to have a keen grasp of it, but it’s not what sells the dream. It’s important to build your 12- or 18-month projection and build a spreadsheet that shows a driver of the business, but ultimately the only thing that’s certain is that that spreadsheet probably won’t be right, so the only thing they’re betting on is you as the founder.

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