10 Steps to Perfect Your Startup Pitch

Startup guru Guy Kawasaki explains why asking investors for money is like online dating.

The Only 10 Slides You Need in Your Pitch

Guy Kawasaki evangelizes the 10/20/30 Rule of PowerPoint. It’s quite simple: a pitch should have ten slides, last no more than twenty minutes, and contain no font smaller than thirty points.This rule is applicable for any presentation to reach agreement: for example, raising capital, making a sale, forming a partnership, etc. This infographic will help you fine tune what to put on your ten slides. … [ Read more ]

How to Rock the First 90 Days of a Job

There are two components to getting off to a great start on a new job: what to avoid and what to accomplish. This post explains both components.

How to Find a Co-Founder

There are few factors that can make a company more successful, fun, and epic than an awesome co-founder. There are few factors that can make a company more unsuccessful, aggravating, and pathetic than an incompetent, lazy, or dishonest co-founder. This article explains the art of the picking a co-founder.

How to Create an Enchanting Financial Forecast

Guy Kawasaki and Bill Reichert offer a downloadable excel spreadsheet model for financial forecasts that can be used when pitching a new venture. Also included is useful discussion about the goals for such financial projections.

How to Create an Enchanting Pitch

To cut to the chase, there are two extremes in online dating: eHarmony and Hot Or Not. When you use the former, you provide the data along 29 dimensions to find your soul mate. When you use the latter, you look at a picture and decide if the person is “hot or not” in a few seconds.

When it comes to PowerPoint pitches for your company, … [ Read more ]

How to Get Your Sheet Together

An entrepreneur with a term sheet for investment has a range of decisions to make. Among the most important is which points to negotiate and which points to leave alone. You cannot negotiate every point or you will (a) drive away the investor and (b) fail to concentrate your firepower on terms that do matter.

Top 10 Ways to Get “Practically Radical”

William C. Taylor is the founding editor of Fast Company and author of Practically Radical: Not-So-Crazy Ways to Transform Your Company, Shake Up Your Industry, and Challenge Yourself. He believes we are living in the age of disruption, so we can’t do big things anymore if we’re content with doing things a little better than everyone else or a little differently than we did them … [ Read more ]

The 10 Biggest Booby Traps of Term Sheets

Although receiving a venture term sheet to fund your company is a cause for celebration, please consider the various booby traps that it may contain before you break out the party hats. This is a top 10 list of things an entrepreneur should understand about term sheets.

How to Enchant Your Customers with Videos

Greg Jarboe is the president and co-founder of SEO-PR and author of YouTube and Video Marketing: An Hour a Day. Guy Kawasaki asked him to help explain how to use it to enchant customers.

10 Tips for Building Brand Communities

In the days of old: circa 2007, social-media marketing meant monitoring the blogosphere and managing forums, but today marketers are jumping in by actively creating and managing brand communities. Dave Balter is the founder and CEO of BzzAgent, a word-of-mouth media network headquartered in Boston. His company recently launched BzzScapes, a network of brand-centric communities, created by advocates and dedicated to the collection and ranking … [ Read more ]

The Art of Bootstrapping

Too much money is worse than too little for most organizations. Until that day comes, the key to success for most organizations is bootstrapping. The term bootstrapping comes from the German legend of Baron von Munchhausen pulling himself out of the sea by pulling on his own bootstraps. That’s essentially what you’ll have to do, too.

Ten Tiny Things Every Small Business Owner Should Do

Guy Kawasaki provides a list of ten things that every small business owner should do in the new year, though you will likely find the list applies to larger businesses as well.

Why The Best Service is No Service: My Conversation with Bill Price

Guy Kawasaki interviews Bill Price, co-author with David Jaffe of a new book, The Best Service Is No Service: How to Liberate Your Customers from Customer Service, Keep Them Happy, and Control Costs. In this interview he reveals the concept of “Best Service” and why it is important to small business owners.

Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition

Guy Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking to commonsense practices. He explains, for instance:

– How to get a standing ovation
– The art of schmoozing
– How to create a community
– The top ten lies of entrepreneurs
– Everything you wanted … [ Read more ]

The Venture Capital Aptitude Test (VCAT)

Here’s Guy Kawasaki’s advice to all the Biffs, Sebastians, Brooks, and Tiffanys who want to be kingmakers: “Venture capital is something to do at the end of your career, not the beginning. It should be your last job, not your first.” He’s also concocted the venture Capital Aptitude Test (VCAT) to help people decide whether they are right for the venture capital business.

The Myth of A Listers and Influencers

Guy Kawasaki analyzes the results of a CNET Networks three-part study called “The Influencer Study from CNET Networks: Challenging Perceptions.” It explored the structure of social networks, the motivations for giving advice, and methods of acquiring information. The results challenge three commonly-held perceptions:
1. The Few Inform the Many.
2. They Share Because They Know More.
3. A Single-Minded Focus.

Thinking and Communicating with Pictures

Dan Roam is an expert in helping people think and communicate with pictures. His theory is that anyone with a pen and a piece of paper (for example, a napkin) can explain even the most complex business ideas as well as communicate better with customers, vendors, and employees. Here he is interviewed by Guy Kawasaki.

Roger von Oech

My mantra is “Look for the Second Right Answer.” This has been my guiding principle for over thirty years. Much of our educational system tries to teach us to look for the “one right answer.”

I find that looking for the second right answer is an incredibly easy way to open my mind. For example, when I’m looking for information, this mantra tells me to go … [ Read more ]