Regis McKenna

PLEASE NOTE
Business 2.0 is now part of CNNmoney and some older articles are no longer available. If you click through you will be taken to the Internet Archive site to find an archived copy.

Brand…is the refuge of the ignorant. People believe that if only their brand is well-known, they will be successful. But you can be very well-known and not make money, you can be very well-known and not keep your customers.

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