Reimagining Customer Privacy for the Digital Age

Customer privacy has become an increasingly complex and contentious topic, as the tools and technologies capturing data about every facet of our lives have proliferated. Many consumers now believe they no longer have control of information about themselves and are starting to pay closer attention to how information about them is collected.

Managing privacy in this ever more data-centric world could require new thinking. This report discusses the following conundrums:

  • What should firms do to reimagine privacy in this rapidly evolving digital age?
  • How can institutions leverage new sources of data and emerging technologies to benefit both customers and service providers without running afoul of privacy regulations or offending consumer sensibilities?
  • How should companies go beyond compliance to make privacy management a competitive differentiator?
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