Capital Ideas is now Chicago Booth Review but unfortunately original articles are no longer available. If you click through you will be taken to the Internet Archive site to find an archived copy.
A collection of marketing-related articles from Capital Ideas. Includes:
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Weighing the Options
Research by Christopher K. Hsee and France Leclerc
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The Market for Personal Digital Assistants
Research by Pradeep K. Chintagunta and Jean-Pierre Dubé
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Why High Demand Doesn’t Always Mean High Price
Research by Anil Kashyap and Peter E. Rossi
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Marketing Prescription Drugs
Research by Puneet Manchanda, Peter E. Rossi, and Pradeep K. Chintagunta
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Why Responsiveness to Retail Promotions Varies Across Retailers
Research by Sanjay K. Dhar and Peter E. Rossi
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Progressively Predicting New Product Performance
Research by Pradeep K. Chintagunta
Click to Add the First »