Coyle, an economist, author, and journalist, sets out to explain economics as a method for thinking about any subject–marriage, sports, and even sex. She provides a checklist of rules to remember in order to think like an economist: for example, everything has a cost, things always change, supply and demand work, there is no easy profit, prices make the best incentives, people do what they want when common sense and economics conflict, and common sense is wrong. The first part of the book demonstrates that economics offers a rigorous analysis of most topics common to daily life. The next four sections are devoted to government and public policy, the changing structure of the economy, global issues, and traditional subject matter, such as growth and inflation. This is an excellent book, presenting economics as an important subject for readers with many different interests and concerns. [Annotation: Mary Whaley
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