Digital media is evolving rapidly and requires more than traditional marketing. In this opinion piece, Suzie Reider, Google’s managing director for brand solutions, and Gopi Kallayil, Google’s chief evangelist for brand solutions, highlight six common traps that new-age marketers must avoid.
Editor’s Note: a lot of this article focuses on YouTube and related metrics, which IMHO are of questionable relevance to the topic at hand. Having said that, there are some things worth reading here.
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