Integrating electronic commerce in SMEs

The pace of change associated with the ‘new economy’ has left many organisations wondering how to harness the benefits of the internet. A study of small and medium-sized enterprises highlights the key points firms need to consider if they want to successfully combine e-commerce and their traditional business practices.

Editor’s Note: This article may seem elementary to those who have been reading up on EC … [ Read more ]

The challenge of investor marketing

A growing headache for many executives is how to achieve a fair market valuation for their company. Success in courting shareholders requires the same professionalism as in other parts of the business.

Mastering strategic renewal – lessons from the financial services sector

A new cross-border study suggests that some of Europe’s most established financial institutions are failing to adapt to regulatory and technological change. Top management can choose from four clearly defined options.

Editor’s Note: Unless you have a strong interest in the financial services sector, I would skim/skip most of the article and focus on the good stuff, which is the four idealised journeys of renewal … [ Read more ]

In search of new organisational forms

The future MNC, spawned by advances in Information and Communication Technologies, has the opportunity to tailor its organisational structure from a universe of possibilities.

Editor’s Note: This is written in a dense, academic style and really doesn’t say much that would interest the average manager, but if you are really interested in organizational behavior it might be a good read. The crux for the … [ Read more ]

Time for a radical new look at teams

Effective teams aren’t just task-focused. They balance task, learning together and attention to behaviour.

Do stock markets really fund fresh investment?

Analysis of France over the last 20 years suggests that the Bourse is playing a bigger role in the economy – but the link to innovation and productivity is more complex.

The ‘Rule of Three’ in Europe

Jagdish Sheth and Rajendra Sisodia say their research demonstrates that in mature, competitive markets there is only space for three large volume-driven companies alongside several niche specialists.

Key messages:
– Efficient markets eventually get organised into two kinds of competitors: full-line generalists and product/market specialists.

– Generalists are large scale companies, which compete across a range of products and markets, and are volume-driven. Specialists operate … [ Read more ]

Sustainable development debate

European Business Forum has re-published three articles which appeared in the first instalment of the new European Business Forum-International Herald Tribune series on sustainable development.

Robert Ayres, Professor Emeritus at Insead, Lord Richard Holme, vice chairman of Business Action for Sustainable Development, and Per-Uno Alm and Mattias Iweborg of RespectEurope provide contrasting viewpoints on whether this issue is ‘the business of business’.

Editor’s Note: … [ Read more ]

Competitiveness and globalisation: the role of institutions

“In the first issue of EBF (Spring 2000) we examined the meaning and relevance of a distinctively European management model. The issue of convergence around a single Anglo-Saxon approach remains contentious – and far from proven.”

Maintaining momentum in mergers

Whilst global mergers and acquisition are as popular as ever, critics increasingly point to the high failure rate of even the most high profile ones, with Daimler Chrysler the latest case in point. Based on first hand experience of many mergers, this article focuses on three aspects of the phenomenon. What determines whether a deal goes through or fails to happen? What are the key … [ Read more ]

Turning Industry Convergence to Your Advantage

Why has it proven so difficult to deliver the potential benefits of industry convergence in practice, even when the end consumer is crying out for them? Industry convergence is a straightforward idea in theory. But three things have to happen before it can be turned into practical advantages for consumers and profits for suppliers:
– Strategy convergence
– Knowledge convergence
– Context … [ Read more ]

The Consumer is King

Anyone who has looked at the crowded living room shelves of the average home and the jammed briefcases of the average road warrior knows that the long-awaited technological convergence is largely a myth today. Our homes are still crowded with radios, televisions, DVD players and computers (with built-in DVD players). Our briefcases still hold PDAs, mobile phones, laptops and lots of paper. Will technological advances … [ Read more ]

Strategy: From Prescriptions to Propositions

Strategy implementation is often overlooked or taken for granted within the field of strategy. Yet managers know that a new strategy has limited usefulness unless it can be successfully applied. The purpose of this paper is to explore some of the assumptions in prescriptions typically found in the literature on this topic and to draw on theory to develop propositions for strategy implementation. … [ Read more ]

Why Companies Should Brandish Their ‘Internal Brand’

Although many organisations still see brand primarily as a marketing tool, an increasing number are beginning to pay equal attention to the application of the brand internally. They describe this focus in various ways, the most common terms being internal brand and employer/ee brand.

Key messages…
– The two facets of internal branding are the ’employee’ brand (external face inside) and ’employer brand … [ Read more ]

Market Orientation: The Critical Role of Organisational Trust

Now that the rush to implement IT solutions which help firms understand their customers has abated, the search for ways to exploit these capabilities has become a high priority. A recent study has found that the benefits of IT are magnified when combined with organisational trust in a way that encourages workers to utilise the technology rather than circumvent or minimise it.