Turning Industry Convergence to Your Advantage

PLEASE NOTE
The EBF site is dead. If you click through you will be taken to the Internet Archive site to find an archived copy.

Why has it proven so difficult to deliver the potential benefits of industry convergence in practice, even when the end consumer is crying out for them? Industry convergence is a straightforward idea in theory. But three things have to happen before it can be turned into practical advantages for consumers and profits for suppliers:
– Strategy convergence
– Knowledge convergence
– Context convergence

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