How to Find the Next Millionaire
How will you find the new generation of US millionaires? By getting to know today’s millionaires. With their distinct attitudes and motivations, they foreshadow the millionaires of the future.
Content: Article | Authors: Bill Doyle, Ekaterina O. Walsh, Ph.D., Jeremy Sweeney | Source: Forrester Research | Subject: Demographics
Where Is Marketing Measurement Headed?
The demand to make marketing more accountable becomes more insistent every year. Progress is slow. But marketers expect that market mix models will demystify marketing’s impact. The statistical techniques behind these models have begun to untangle the effects of multiple media and marketing elements in driving sales, but they haven’t totally untied the marketing measurement Gordian knot.
Editor’s Note: contains the results of a survey … [ Read more ]
Content: Article | Author: Jim Nail | Source: Forrester Research | Subject: Marketing / Sales
People Plus Technology Determines CRM Success
Rapid user adoption of CRM technologies is crucial to achieve productivity gains from customer-facing investments. The Bank of New York used a “high user involvement” strategy to encourage 1,650 users to adopt a unified sales process in 32 countries. Its keys to success: getting users involved early, using an efficient implementation approach, and maintaining a tight focus on delivering benefits for users, not just management. … [ Read more ]
Content: Case Study | Authors: Ian Schuler, Jessica Harrington, John Ragsdale, William Band | Source: Forrester Research | Subjects: Customer Related, IT / Technology / E-Business | Industry: Finance / Banking | Company: The Bank of New York
Elements Of The Information Workplace
NRF/Forrester Online Retail Index
The NRF/Forrester Online Retail Index “measures the growth of online shopping based on data collected from online shoppers.” You can download the graphics on the site in PowerPoint format or get the raw data in an Excel spreadsheet. Highlights are presented by date (for example, according to the March 29, 2001 update, total spending on online sales rose from $3 billion to $3.4 billion in … [ Read more ]
Content: Online Resource | Sources: Forrester Research, National Retail Federation (NRF) | Subjects: IT / Technology / E-Business, Market Research | Industry: Retail
Forrester Research
Forrester is a leading independent research firm that analyzes the future of technology change and its impact on businesses, consumers, and society.
Content: Online Resource | Source: Forrester Research | Subjects: Competitive Intelligence, Market Research