Redesign? Ask The Right Questions!

FutureNow analyzes and expands on Seth Godin’s list of difficult and important questions you have to answer before you spend a nickel on a site redesign.

For Every Optimization, There’s a Pyramid, So Get Started

We at FutureNow sometimes wonder why more companies aren’t busy optimizing their websites and online marketing, or why those who are “on board” with the concept don’t always commit the right amount of resources towards the effort.

I’m not a mind-reader, but I think it’s due in part to an all-or-nothing mentality where nothing short of a full optimization ‘project’ is worth putting effort into. … [ Read more ]

Customer Focus Calculator – We We Monitor

As proud as you may be of your company and your product or service, most customers only care about how well you can help them meet their wants and needs. If you want more of them to buy, your focus has to be on your customer. How do you communicate that to them? With the words you use on your site. Are you talking mostly … [ Read more ]

Personality 101: Who Are They?

“Odd about humans: they’ve been trying to categorize and understand themselves ever since ever. Know what? When it comes to personalities, almost every philosophizer has decided on four dominant types. For Hippocrates it was Sanguine, Choleric, Phlegmatic and Melancholic. Jung decided on Feeler, Thinker, Sensor and Intuitor. Keirsey calls them Idealists, Rationals, Guardians and Artisans. At Future Now, we base our profiles on the Myers-Briggs … [ Read more ]

Do the 5-Step…and Dance Your Way To Higher Sales

“It’s not rocket science. If you want your website to sell more, you have to construct your website so it employs the sales process…There are five steps to the sales process: Prospect, Rapport, Qualify, Present, and Close…So let’s look at what goes into the sales process and how it works in the bricks and mortar world.”


Need to focus on increasing your online consumer conversion rates? Find real-life advice here. GrokDotCom is a practical and “refreshingly irreverent” newsletter that gives you solid ideas you can use right away to increase sales, subscriptions, opt-ins, registrations, sweepstakes entries and phone inquiries. Information is presented on how to increase your conversion rate, decrease your customer acquisition costs, increase repeat business and increase customer lifetime … [ Read more ]