GrokDotCom

Need to focus on increasing your online consumer conversion rates? Find real-life advice here. GrokDotCom is a practical and “refreshingly irreverent” newsletter that gives you solid ideas you can use right away to increase sales, subscriptions, opt-ins, registrations, sweepstakes entries and phone inquiries. Information is presented on how to increase your conversion rate, decrease your customer acquisition costs, increase repeat business and increase customer lifetime value. The newsletter features articles on acquiring and retaining customers, and the case studies provide useful examples that you can apply to your own business. Also see the Action Center for useful conversion tools and resources.

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