For Every Optimization, There’s a Pyramid, So Get Started [Archive.org URL]

We at FutureNow sometimes wonder why more companies aren’t busy optimizing their websites and online marketing, or why those who are “on board” with the concept don’t always commit the right amount of resources towards the effort.

I’m not a mind-reader, but I think it’s due in part to an all-or-nothing mentality where nothing short of a full optimization ‘project’ is worth putting effort into. Most companies are more interested in redesigning their websites all at once instead of incrementally, even though incremental optimization is far less expensive, less risky, and more accountable!

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