Qualifying Your Visitors
“There’s a knock at your door. It’s a friend, and she’s really thirsty. You invite her in and proceed to find out what she’d like to drink. You can go about this in several ways.
Option 1: You can ask, “What can I get you to drink?” She runs through a list of drinks she’d be glad to have, and … [ Read more ]
Content: Article | Source: GrokDotCom | Subject: Marketing / Sales
Speaking to the Analytical Mind
Robert Bly explains how to persuade the engineer to take action. If you take the broader view, this is information about how you sell to the Analytic personality type – engineers generally possess strongly analytical personalities. So if you hope to persuade them, you can’t ignore their needs, anymore than you can ignore the needs of your Amiables, Expressives and Assertives.
Content: Article | Author: Robert Bly | Source: GrokDotCom | Subjects: Advertising, Marketing / Sales
1923: The Golden Age of Email Marketing Metrics
“As Claude Hopkins advised in his little book, Scientific Advertising, published in 1923, ‘Almost any question can be answered, cheaply, quickly, and finally, by a test campaign. And that’s the way to answer them – not by arguments around a table. Go to the court of last resort – the buyers of your product.’ So do just that!”
Content: Article | Source: GrokDotCom | Subject: Marketing / Sales
The Grok
A number is a number, but a trend is a thing of beauty.
Content: Quotation | Source: GrokDotCom | Subject: Statistics
Unique Selling Proposition: Your Visitors Are Asking Why
“…when I land on your site, the first thing I want to know – even before I bother to find out anything else – is why I should buy from you. That is my Number One Most Pressing Question.
You need to answer it for me, competently and succinctly, within seconds, or I’m moving on to the next search result in a list of 6,620 entries. … [ Read more ]
Content: Article | Source: GrokDotCom | Subject: Marketing / Sales
Personality 101: Who Are They?
“Odd about humans: they’ve been trying to categorize and understand themselves ever since ever. Know what? When it comes to personalities, almost every philosophizer has decided on four dominant types. For Hippocrates it was Sanguine, Choleric, Phlegmatic and Melancholic. Jung decided on Feeler, Thinker, Sensor and Intuitor. Keirsey calls them Idealists, Rationals, Guardians and Artisans. At Future Now, we base our profiles on the Myers-Briggs … [ Read more ]
Content: Article | Sources: Future Now, GrokDotCom | Subjects: Human Resources, Marketing / Sales
Do the 5-Step…and Dance Your Way To Higher Sales
“It’s not rocket science. If you want your website to sell more, you have to construct your website so it employs the sales process…There are five steps to the sales process: Prospect, Rapport, Qualify, Present, and Close…So let’s look at what goes into the sales process and how it works in the bricks and mortar world.”
Content: Article | Sources: Future Now, GrokDotCom | Subjects: IT / Technology / E-Business, Marketing / Sales
The Grok
Branding is accomplished only when you have a relevant message that is repeated with enough frequency to become securely stored in [chemical] memory.
Content: Quotation | Source: GrokDotCom | Subject: Marketing / Sales