48 Posts found for Source: GrokDotCom

“In expanding the question about relational-transactional purchasing by asking the question of WHAT makes people buy, a fellow deep thinker from the Wizard Academy shared that we should also add in the essential “reporter” questions…”

Content: Article | Author: Bryan Eisenberg | Source: GrokDotCom | Subjects: Customer Related, Marketing / Sales

Just getting started with online testing? Getting ready to take Google Website Optimizer out for a spin? Here are 64 tips on elements you can test and some helpful info to get you going.

Content: Article | Author: Anthony Garcia aka “Shaq” | Source: GrokDotCom | Subject: Marketing / Sales

How do you go about creating highly persuasive headlines? What sorts of things about headlines can you test? Here is a list of ways you can test your headlines, with examples.

Content: Article | Author: Josh Hay | Source: GrokDotCom | Subject: Marketing / Sales

We hear the questions businesses ask: How do I increase my sales or leads? How do I get more traffic to my site? How do I get better search engine rankings? How do I get fewer customers to abandon their shopping carts? What do I do with all this data I’m getting from my analytics software?

These are important questions. But, ask a bigger question: what … [ Read more ]

Content: Article | Author: Jeffrey Eisenberg | Source: GrokDotCom | Subject: Marketing / Sales

Complexograms are thumbnail sales portraits of your customers. These portraits reflect the ideal status of each customer segment as they near the close of the buying decision process. A Complexogram has four quadrants representing the four dimensions of sales complexity (need, risk, knowledge, consensus).

Content: Article | Source: GrokDotCom | Subjects: Customer Related, Marketing / Sales

Intelligent folks learn from their own mistakes; wise folks learn from the mistakes of others.

Content: Quotation | Source: GrokDotCom | Subjects: Mistakes, Wisdom

People rationalize buying decisions based on facts, but people make buying decisions based on feelings.

Content: Quotation | Source: GrokDotCom | Subject: Marketing / Sales

Readability scales can help you make your persuasive copywriting more accessible to your audience.

Content: Article | Source: GrokDotCom | Subject: Marketing / Sales

I recently overheard a fellow talking about “the simplicity of the B2C sale.” He was comparing it to the complexity of the “considered purchase,” B2B sale. I had to chuckle, not at the thought one sale might be more complex than another, but at the thought that B2C sales, simply because they are B2C, are inherently less complicated. I wonder if that guy has ever … [ Read more ]

Content: Article | Source: GrokDotCom | Subject: Marketing / Sales

“Numbers and words…are pretty much the Alpha and Omega of ebusiness. Now I want to look at words, the special words that relate to you and your business. Except I’m not interested in the words you would use to describe yourself, your products or your services. I’m interested in the words your potential visitors would use. And oddly enough, they don’t always call stuff what … [ Read more ]

Content: Article | Source: GrokDotCom | Subject: Marketing / Sales

It’s time we had a serious talk about numbers. Data. Metrics. Web analytics. Doesn’t matter what you call the stuff, you simply must stay on top of how your Web site is doing. And the only way you can do that is by looking at those digits. Are you making money or losing it hand over fist? Do you know which parts of your site … [ Read more ]

Content: Article | Source: GrokDotCom | Subjects: IT / Technology / E-Business, Marketing / Sales

10 (plus a bonus) suggestions for improving your site’s checkout process.

Content: Article | Source: GrokDotCom | Subjects: IT / Technology / E-Business, Marketing / Sales

A further (though not terribly detailed) exploration of Maslow’s hierarchy of needs, applied to marketing.

Content: Article | Source: GrokDotCom | Subjects: Marketing / Sales, Organizational Behavior

If you have an e-newsletter you have probably already realized the impact spam filters are having on bounce-backs. Here is a short article offering some advice, focused on subject lines.

Content: Article | Source: GrokDotCom | Subject: Marketing / Sales

You’ve got a number of strategies available that allow you to streamline the information you present to your website visitors: there’re your navigation schemes, your qualifying schemes, there’s locating site elements where your visitors expect to find them. Then there’s designing for scanning and skimming. So how are you going to grab their attention and communicate your message as quickly as possible? Try some of … [ Read more ]

Content: Article | Source: GrokDotCom | Subject: Marketing / Sales

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This article discusses the Lüscher Color Test (named after Dr. Max Lüscher), which theorizes that if colors generate emotional responses and associations, then the colors people prefer could say something about their current emotional status. The eight colors and their meanings are briefly described.

See follow-up article at:
Content: Article | Source: GrokDotCom | Subject: Marketing / Sales

“Don’t you simply adore these wonderful lists that spell out the potholes folks typically fall into when they set about accomplishing a task? I do. Especially when I’m about to embark on something as significant as an email campaign. A tidy collection of DONT’s makes it hugely easier to catch yourself before you take an obvious misstep and tumble down some weird rabbit hole just … [ Read more ]

Content: Article | Source: GrokDotCom | Subject: Marketing / Sales

You woo and persuade most effectively when you write with verbs. Useful nouns and lots of verbs. Not adjectives or adverbs. So *click* that link, *peruse* the incredibly insightful ideas and *see* how to *pack* more copy punch with a verb.

Content: Article | Source: GrokDotCom | Subject: Marketing / Sales

This article takes a look at how users interact with websites and draws some useful lessons for design and marketing purposes.

Content: Article | Source: GrokDotCom | Subject: Marketing / Sales