“…when I land on your site, the first thing I want to know – even before I bother to find out anything else – is why I should buy from you. That is my Number One Most Pressing Question.
You need to answer it for me, competently and succinctly, within seconds, or I’m moving on to the next search result in a list of 6,620 entries. How? Easy! You’re going to tell me your Unique Selling Proposition (USP).”
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