The Dot-com After the Storm: Lining Up for New Internet Revolution
A few years ago, the Internet revolution began with a massive promotion and a fashionable phase of dot-com start-ups. And although we thought many of those upstarts might make it to the Fortune 500, most experienced the exact opposite. Today it’s phase two of the revolution, and it’s the incumbents who are using Internet and digital technologies to recharge and revitalise their organisations. Professor Soumitra … [ Read more ]
Content: Article | Authors: Amy Amoni, Beatrix Biren, Soumitra Dutta | Source: INSEAD Knowledge | Subject: IT / Technology / E-Business
Two Funerals and a Wedding? The Family Life of Trading Blocs in East Asia and Asia Pacific
The financial crisis of 1997-98 hit the East Asia and Asia Pacific area hard, especially the primary regional organisations ASEAN and APEC. Perhaps down, but not quite out, a new regional group called ASEAN Plus Three (APT) emerged. Will it succeed where the others have failed? Professor Douglas Webber examines the strengths and weaknesses of these organisations. He also shows how several of the factors … [ Read more ]
Content: Article | Author: Douglas Webber | Source: INSEAD Knowledge | Subjects: International – Asia, Trade
Double Take – Have Another Look at Grocery Shopping
So many products, so many brands, so many prices – consumers today are almost blinded by all the choices at the supermarket. Marketers draw consumers’ eyes to their products through point-of-purchase (P-O-P) marketing. Researchers use eye-tracking studies to measure how successful marketers are at zoning customers in on their products on the store shelves. Scott Young and Professors Pierre Chandon and Wesley Hutchinson examine the … [ Read more ]
Content: Article | Authors: J. Hutchinson, Pierre Chandon, Scott Young | Source: INSEAD Knowledge | Subjects: Market Research, Marketing / Sales | Industry: Grocery