A few years ago, the Internet revolution began with a massive promotion and a fashionable phase of dot-com start-ups. And although we thought many of those upstarts might make it to the Fortune 500, most experienced the exact opposite. Today it’s phase two of the revolution, and it’s the incumbents who are using Internet and digital technologies to recharge and revitalise their organisations. Professor Soumitra Dutta, Amy Amoni and Beatrix Biren explain which ones are surfing to success with Internet integration.
Authors: Amy Amoni, Beatrix Biren, Soumitra Dutta
Source: INSEAD Knowledge
Subject: IT / Technology / E-Business