How “Star” Power Impacts the Complex World of Competitive Advantage
When Phil Jackson announced his return to coaching the Los Angeles Lakers in June, the basketball team’s prospects went up considerably. But does his skill as a coach guarantee The Lakers a competitive advantage as the season begins? Such factors as talent and timing, contends Russ Coff, a professor of organization and management at Emory University’s Goizueta Business School, challenge the long held belief that … [ Read more ]
Content: Article | Source: Knowledge@Emory | Subject: Strategy
How Does a Technology Improve? – An Argument for Reinvesting in the Light Bulb
Picking the right new technology — and then developing and marketing it correctly — can catapult a company ahead of its competition, expand its customer base and boost profits. For decades, top minds in research and development have relied on the S-curve theory to help them make those decisions. But research by Ashish Sood, an assistant professor of marketing at Emory University’s Goizueta Business School, … [ Read more ]
Content: Article | Source: Knowledge@Emory | Subjects: Innovation, IT / Technology / E-Business
Measuring the Impact of Resilience to Predict GDP of Developing Nations
One of the central questions in the field of developmental economics is why some countries develop over time and become advanced, while others remain very poor? Executive MBA students at Emory University’s Goizueta Business School, led by fellow student Lynn Taylor, a trained psychologist, set out to determine whether factors predictive of resilience among children from disadvantaged backgrounds and factors associated with organizational resilience could … [ Read more ]
Content: Article | Source: Knowledge@Emory | Subjects: Economics, International
Consumer Preferences Shifting in Favor of Digital Entertainment
Why Is Organizational Change So Difficult?
Organizational change is a fact of life in today’s companies, but why is it such a challenge? In a paper titled “Asymmetric Adaptability: Dynamic Team Structures As One-Way Streets,” Henry Moon of Emory University’s Goizueta Business School and coauthors look into the factors at play when moving from one organizational set up to another. The findings, published last year in the Academy of Management Journal, … [ Read more ]
Content: Article | Source: Knowledge@Emory | Subject: Organizational Behavior
Michael Dell
Content: Thought Leader | Source: Knowledge@Emory | Subject: Management | Industry: Personal Computer
How Coca-Cola Became ‘The Real Thing’ in India
Emerging markets are enticing to companies because of the growth potential they present. But when cultural, economic, and logistical issues arise, survival in these markets is often a challenge. Recently, Stan Sthanunathan, vice president of Knowledge & Insights with The Coca-Cola Company, spoke to MBA students in a global business environments course at Emory University’s Goizueta Business School about the intricacies of doing business in … [ Read more ]
Content: Case Study | Source: Knowledge@Emory | Subjects: International, Marketing / Sales | Industry: Food Products/Service | Company: The Coca-Cola Company