When Phil Jackson announced his return to coaching the Los Angeles Lakers in June, the basketball team’s prospects went up considerably. But does his skill as a coach guarantee The Lakers a competitive advantage as the season begins? Such factors as talent and timing, contends Russ Coff, a professor of organization and management at Emory University’s Goizueta Business School, challenge the long held belief that firms with competitive advantage are able to create more “shareholder value” than others in their product market. Coff presented his research findings during the 2005 Atlanta Competitive Advantage Conference held recently at Goizueta.
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