Public Relations Going O.K?
People act on their perception of the facts, and those perceptions lead to certain behaviors. But something can be done about those perceptions and behaviors that leads to achieving your organization’s objectives.
Content: Article | Author: Robert A. Kelly | Source: MarcommWise.com | Subject: Public Relations
Pop Up Surveys to Measure Ad Effectiveness
Advertising is very expensive. In a recessionary economy, you need to use your marketing budgets wisely, making certain you reach your target audience at the right time and in the right place. By implementing a pop up survey on your website, you can identify how many of your visitors match your customer profile, as well as measure the effectiveness of advertising programs as they are … [ Read more ]
Content: Article | Author: Meg Walker | Source: MarcommWise.com | Subjects: IT / Technology / E-Business, Marketing / Sales
Do Long Copy Ads Work?
With over a century of practical experience, thorough testing and research, and the collective recommendation of some of the great names in advertising history behind it, you can take this approach to the bank. Long copy advertising works.
Content: Article | Author: George Demmer | Source: MarcommWise.com | Subject: Advertising
The Six Secrets of Successful Yellow Pages Advertising
Year after year the Yellow Pages are full of ineffective ads, costing the businesses which placed them thousands of dollars in lost profits. Follow these sure-fire ideas to dramatically increase the results your ad brings.
Content: Article | Author: George Demmer | Source: MarcommWise.com | Subject: Advertising
Straight Talk About Public Relations Fees, Services
The art and science of public relations efforts and activities presented in terms corporate management understands … price/performance and return-on-investment.
Content: Article | Author: Andy Marken | Source: MarcommWise.com | Subject: Public Relations
Amateurism Hurts PR Field
Poor and incomplete news releases and publicity practices, not only make the issuing firm look bad, they insult an editor’s intelligence.
Content: Article | Author: Andy Marken | Source: MarcommWise.com | Subject: Public Relations
Successful Marketing Events
What is the appropriate measure of success for marketing events? This article answers that question and provides some tips for achieving success.
Content: Article | Author: Joel Klebanoff | Source: MarcommWise.com | Subject: Marketing / Sales
Linear Versus Spacial Communications Plans
A look at how comprehensive, fully-integrated, linear marketing communications plans and campaigns can optimize the return on your communications investment.
Content: Article | Author: Andy Marken | Source: MarcommWise.com | Subject: Marketing / Sales
Measuring Marketing Success: Does a change in attitude equal a change in behavior
When it comes to measuring the impact of marketing campaigns, almost all evaluations are still based on some type of attitudinal analysis. This approach assumes that attitudes and opinions lead directly to desired behaviors. There’s only one problem: No one has ever proven that “changing attitudes” actually contributes to a bottom line impact.A study of the measurements of the success of marketing activities.
Content: Article | Author: Tim Riesterer | Source: MarcommWise.com | Subject: Marketing / Sales
Accountability Marketing
There is tremendous power in programs designed to: identify and acquire new prospects; retain and expand current customers; develop and support the sales channel; and create brand images that truly help the company sell. If done correctly, these programs will have the cumulative effect of helping reduce the actual cost of selling by shortening the sales cycle and maximizing the effectiveness of expensive field sales … [ Read more ]
Content: Article | Author: Tim Riesterer | Source: MarcommWise.com | Subject: Marketing / Sales
How to Conduct, Get the Most From Shows and Exhibits
Today, the trade show “business” consumes more than $750,000,000 a year from firms just like yours. For most organizations, these shows represent a tremendous expense. As such, you must make certain you are getting maximum return for your investment and minimize wasted time and money.
Content: Article | Author: Andy Marken | Source: MarcommWise.com | Subject: Marketing / Sales