Pop Up Surveys to Measure Ad Effectiveness

Advertising is very expensive. In a recessionary economy, you need to use your marketing budgets wisely, making certain you reach your target audience at the right time and in the right place. By implementing a pop up survey on your website, you can identify how many of your visitors match your customer profile, as well as measure the effectiveness of advertising programs as they are running. This article discusses why you should implement this type of measurement and how it can help you refine your programs for better return on investment.

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