284 Posts found for Source: MarketingProfs

There’s been a lot of discussion here and elsewhere about building good PowerPoint presentations. These discussions miss the point. The difference between a good presentation and a lousy one has nothing to do with slides.

Editor’s Note: see a rebuttal of this opinion at
Content: Article | Author: Michael Fischler | Source: MarketingProfs | Subjects: Personal Development, Productivity / Work Tips

You’re ready to start capturing leads. But before those elusive prospects come beating down your door, be sure you have a plan in place to accelerate the sales cycle. Here are five ways to optimize the capture, management and conversion of those new leads.

Content: Article | Author: Jeff Kostermans | Source: MarketingProfs | Subject: Marketing / Sales

The only way on earth to influence… [someone] is to talk about what he [she] wants and show him [her] how to get it.

Content: Quotation | Source: MarketingProfs | Subjects: Personal Development, Persuasion

All types and sizes of companies are finding that a global approach to their business is imperative if they plan to keep their competitive edge and secure their future survival.

Content: Article | Author: Karin K. Schaff-Glazier | Source: MarketingProfs | Subjects: International, Marketing / Sales

This article looks at the “Diffusion of Innovations” theory and how to apply it to innovation efforts.

Content: Article | Author: Michael Perla | Source: MarketingProfs | Subjects: Innovation, Management

Among the rules Lee learned as a young copywriter was this: “Don’t use humor. There’s nothing funny about separating a man from this money.”

But humor, he’s since discovered, does have a much-needed place in copywriting.

Content: Article | Author: Lee Marc Stein | Source: MarketingProfs | Subject: Marketing / Sales

Before you can decide what data you need, you have to know what you have.

There are a variety of ways to collect data about what people are up to on a Web site. Here they are in the briefest terms possible.

Content: Article | Author: Jim Sterne | Source: MarketingProfs | Subjects: IT / Technology / E-Business, Marketing / Sales

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Every business should have a litmus test that separates the truly loyal customers from those who are neutral or disaffected.

Without knowing the proportion of customers who are steadfastly committed, ambivalent or susceptible to switching, marketing spending decisions can get made for the wrong reasons.

Content: Article | Author: Stephen Shaw | Source: MarketingProfs | Subjects: Customer Related, Marketing / Sales

The mobile phone is the hot new and powerful marketing channel that savvy marketers are all talking about. It’s already huge in the UK and parts of Europe and is about to unleash itself in the US too. So what’s it all about?

Content: Article | Author: Russell Buckley | Source: MarketingProfs | Subject: Marketing / Sales

In all the talk about brand in business and marketing today, there is a distinct lack of discussion about one of the most powerful drivers of brand: Design.

Companies need to understand and manage design to achieve maximum brand-building results. From the design of their corporate identity to retail, web, packaging and products, design is the key that ties it all together.

Content: Article | Author: Greg Hinzmann | Source: MarketingProfs | Subject: Marketing / Sales

As marketing professionals, we all understand the importance of marketing plans. But not everyone in your company thinks this way. To some, writing a marketing plan is a waste of time. Here’s a surefire way to get upper management on your side.

Content: Article | Author: Gwendaline Mazzara | Source: MarketingProfs | Subject: Marketing / Sales

Case history articles are the most powerful way to drum up interest in your product. That’s because they feature a real customer talking about how your product or service solved a real problem.

Here’s how to write a case study and see it through to publication.

Content: Article | Author: Jerry Fireman | Source: MarketingProfs | Subject: Marketing / Sales

Metaphor is the currency of knowledge. I have spent my life learning incredible amounts of disparate, disconnected, obscure, useless pieces of knowledge, and they have turned out to be, almost all of them, extremely useful.

Content: Quotation | Source: MarketingProfs | Subject: Knowledge

Every day brings yet another poll on the HTML vs. text email preference debate. But do you know WHY some people prefer Text vs. HTML — or vice versa?

Content: Article | Author: Lynda Partner | Source: MarketingProfs | Subject: Marketing / Sales

You know how good it feels when someone asks to hear your opinion on a subject that’s important to you. Your customers are no different.

Despite claims and ad campaigns to the contrary, many companies are doing a poor job of establishing productive dialogues with their customers. Learn how to run an effective customer focus group.

Content: Article | Author: Basil Harris Jr. | Source: MarketingProfs | Subjects: Customer Related, Marketing / Sales

This article discusses two distinct personalities regarding the interaction with computer-based applications. The first is the Computer Novice (Ring Applications) and the second is the Expert User (Core Applications). What is unique about these two classifications is that they are often manifested in a single individual.

Content: Article | Author: Jared M. Spool | Source: MarketingProfs | Subject: Marketing / Sales

There are two reasons people behave the way they do–the reason they tell you and the real reason.

Content: Quotation | Source: MarketingProfs | Subject: Personality / Behavior

Partnerships are nothing more than two companies coming together to leverage each other’s products or services. Before you decide to plunge head first into the next great partnership opportunity, here’s what to look for.

Content: Article | Author: Karin K. Schaff | Source: MarketingProfs | Subjects: Marketing / Sales, Strategy