All That Glitters is Not Sold
Trendlines shared some highlights from color expert Lee Eiseman’s address at the 2001 International Housewares Show in last January in which she stated that “the interesting, different and unique use of color will always attract attention — on every level of merchandise.” Here’s what Eiseman had to say about some of today’s most popular colors…
Content: Article | Author: Lee Eiseman | Sources: MarketingProfs, Trendlines | Subject: Marketing / Sales
Uncovering Customers’ Real Motivations
Since the 1950s marketers have devised various tools and methods designed to uncover consumer motivations-projective techniques like sentence completion, collages, or word association tests, focus groups, ethnographic studies, and depth interviews. While all these method may yield valuable insights, one that is useful but less well known is a technique called “laddering.”
Content: Article | Author: Debbie MacInnis | Source: MarketingProfs | Subjects: Market Research, Marketing / Sales
Never Trust a ‘Silent’ Customer
Do you have customers that leave suddenly? You’ve been doing this outstanding job for them, lavishing them with truckloads of service and yet they’re gone without a word.
The key operating factor here is ‘without a word.’ That’s the scary part! The silent ones are always the most dangerous. If you would like to learn how to keep your customers, you’ve first got to keep … [ Read more ]
Content: Article | Author: Sean D’Souza | Source: MarketingProfs | Subject: Customer Related
8 Ways to Make Your Direct Marketing Copy Work Harder
In direct marketing campaigns – Audience is essential … Offer is Everything … Creative is merely Compulsory.
Fine. Nevertheless, Copy is still King. Here’s why: without good copy, your perfectly-targeted audience might never understand that wonderful offer of yours – or, even if they’re suitably impressed, may not summon up the energy to do anything about it.
So whether you’re penning an e-blast yourself, or reviewing … [ Read more ]
Content: Article | Author: Douglas Smith | Source: MarketingProfs | Subjects: Advertising, Marketing / Sales | Industry: Advertising