Beyond Paid Media: Marketing’s New Vocabulary

Changes to the way consumers perceive and absorb marketing messages will force marketers to change not only their thinking but also the way they allocate spending and organize operations.

Do You Have a Long-Term Pricing Strategy?

Actively pricing products across their life cycle is increasingly important, particularly in innovation-intensive industries. Failing to do so may forego potential profits or even destroy value.

Making the Most of the CEO’s Last 100 Days

For the sake of their companies—and their legacies—departing chief executives should leave things in the best possible shape. Here’s how.

Boosting the Productivity of Knowledge Workers

The key is identifying and addressing the barriers workers face in their daily interactions.

Voicing Values in the Workplace

Professor Mary Gentile explores ethical dilemmas at work and how to act on them.

Creating value: An Interactive Tutorial

In this video presentation, McKinsey partner Tim Koller explores the four guiding principles of corporate finance that all executives can use to home in on value creation when they make strategic decisions.

The Expectations Treadmill

Good companies haven’t always been good investments. Total returns to shareholders may not necessarily be a good measure of management performance. How fast is your treadmill moving?

Letter to a Newly Appointed CEO

McKinsey’s former managing director Ian Davis offers to new CEOs advice distilled from his experience supporting executives during their transitions into the role.

Enduring Ideas: The Strategic Control Map

In this interactive presentation—one in a series of multimedia frameworks—Lowell Bryan, a director in McKinsey’s New York office, describes the strategic control map, a framework that tracks the dynamics of market capitalization within industries.

Putting Organizational Complexity in its Place

Not all complexity is bad for business—but executives don’t always know what kind their company has. They should understand what creates complexity for most employees, remove what doesn’t add value, and channel the rest to employees who can handle it effectively. This article recounts the experience of a multinational consumer goods manufacturer that applied this approach in several regions and functions and consequently halved the … [ Read more ]

The Case for Behavioral Strategy

Left unchecked, subconscious biases will undermine strategic decision making. Here’s how to counter them and improve corporate performance.

The Path to Successful New Products

Businesses with the best product-development track records stand apart from their less-successful peers in three crucial ways.

A Fresh Look at Strategy Under Uncertainty: An Interview

Although even the highest levels of uncertainty don’t prevent businesses from analyzing predicaments rationally, says author Hugh Courtney, the financial crisis has shown us the limits of our tools—and minds.

Editor’s Note: quite topical, but still an interesting read…

How Inflation Can Destroy Shareholder Value

If inflation rises again, companies will have to do more than just match it to keep up—they’ll have to beat it.

Multimedia bonus: An interactive exhibit allows you to see over time how much a company’s earnings must increase in order to keep cash flow stable.

Using Behavioral Science to Improve the Customer Experience

By guiding the design of customer interactions, the principles of behavioral science offer a simple, low-cost route to improved customer satisfaction.

The Use and Abuse of Scenarios

Although it is surprisingly hard to create good ones, they help you ask the right questions and prepare for the unexpected. That is hugely valuable.

Making the Most of Corporate Social Responsibility

For companies that see CSR as an opportunity to strengthen the business, the big challenge is execution. Smart partnering can provide a practical way forward.

A Marketer’s Guide to Behavioral Economics

Marketers have been applying behavioral economics—often unknowingly—for years. A more systematic approach can unlock significant value.

Competing Through Organizational Agility

Three distinct types of agility—strategic, portfolio, and operational—help companies compete. Each of them has its own sources and dangers.

Survey Results: What Successful Transformations Share

When organizational transformations succeed, managers typically pay attention to “people issues,” especially fostering collaboration among leaders and employees and building capabilities.