Starting a Real Business

Many of the mechanics of running a business are opaque, particularly to first-time entrepreneurs. You may not have done bookkeeping or contract negotiation before. You might be used to working in companies with processes and people in place to support your work. Don’t worry! Every skill involved in running a business is learnable. Atlas exists to help entrepreneurs worldwide start, run, and grow internet businesses. We put together this guide to cover many of the details you’ll need for your business in its first year. We’re writing primarily from the perspective of U.S. companies—it’s most relevant to Atlas customers (all of whom have U.S. companies) and helps keep our scope manageable. Hopefully this helps to demystify some of these concepts and free you up to go back to creating value and finding customers for it.

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