If you had to describe your company’s mission in a single sentence, what would your pitch read or sound like? One good way to summarize what you do and boil it down to one clear sentence is to follow the advice of Founder Institute founder Adeo Ressi. This is how it’s done:
“My company, _(insert name of company)_, is developing _(a defined offering)_ to help _(a defined audience)_ _(solve a problem)_ with _(secret sauce)_”.
Editor’s Note: the embedded video is worth a look…
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