Traditionally, environmental strategies are managed separately as a cost center and viewed as a compliance issue. Unfortunately, the compliance mentality leaves companies vulnerable in two ways. First, if you’re focused solely on compliance, you will only do the minimum amount required to be in compliance with the law, which leaves you open to competitors who are willing to be more creative in their efforts. Second, the normal state of affairs in most companies is cyclical. There will be times when things are going well and you are in compliance with the law. Other times, there will be upsets that reduce your level of compliance. If you shoot for compliance only, in my opinion, you are almost assuring yourself of a period of noncompliance.
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