This thoroughly revised edition of Successful Direct Marketing Methods –the “bible” of direct marketing– includes expanded material on the Internet and other digital media and brand new information on E-business (including E-communications, banners, buttons, E-mail, permission marketing). Also includes E-commerce (online merchandising and usability and navigation of websites) and E-services (online customer service, live operators, online chats, linking with call centers); up-to-the minute coverage of database marketing including data mining and online databases; expanded coverage of consumer privacy issues; new information on customer relationship marketing and teleservices– and more!
Like this content? Why not share it?
There Are No Comments
Click to Add the First »
Click to Add the First »