This December 2005 study sums up the existing research and statistics on consumers’ attitudes and behaviors, and puts them into the context of the actual success of “green” products and sustainable lifestyles marketing strategies. Then, based on an in-depth analysis of various marketing strategies and campaigns from both small alternative companies and mainstream groups in industries such as clothing, cosmetics, detergents, food retail, automotive or water management, the study identifies the key factors of success and provides a toolbox to practitioners.
Content: Article
Sources: United Nations Global Compact (UNEP), Utopies
Subjects: Marketing / Sales, Social Responsibility (ESG)
Sources: United Nations Global Compact (UNEP), Utopies
Subjects: Marketing / Sales, Social Responsibility (ESG)
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