Wharton marketing professor Barbara Kahn writes about the importance of turning customers into advocates who will not only develop loyalty to your company’s product or service but will also spread the word to other potential buyers. The article discusses the concepts of customer portfolio management and relationship marketing.
Content: Article
Author: Barbara Kahn
Source: Knowledge@Wharton
Subjects: Customer Related, Marketing / Sales
Author: Barbara Kahn
Source: Knowledge@Wharton
Subjects: Customer Related, Marketing / Sales
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