The Call of the Mall [Archive.org URL]

In his new book, Call of the Mall, Paco Underhill explains that the reason the rest rooms in America’s shopping malls are typically located at the end of a long, gloomy corridor is because malls are built by real estate developers, not merchants. Real estate developers, says Underhill, so resent having to dedicate any space to a non-revenue producing amenity, that they tuck it out of the way. It’s just one of the many facts about mall shopping that Underhill, a “retail anthropologist” with his own consulting firm, offers up in his entertaining, detail-laden expedition into the world of consumerism. Read full review at: Paco Underhill
Subjects: Marketing / Sales, Miscellaneous