PLEASE NOTE
Capital Ideas is now Chicago Booth Review but unfortunately original articles are no longer available. If you click through you will be taken to the Internet Archive site to find an archived copy.
Capital Ideas is now Chicago Booth Review but unfortunately original articles are no longer available. If you click through you will be taken to the Internet Archive site to find an archived copy.
During periods of rampant mergers and acquisitions, a critical eye is given to a company’s corporate culture. According to recent research by Ronald Burt, a professor of sociology and strategy at the University of Chicago Graduate School of Business, a strong corporate culture can positively affect a firm’s economic performance. But there is no guarantee that a strong culture assures high performance. Burt’s conclusion: the value of a strong culture varies inversely with the level of competition in the external environment. A strong culture is most valuable in intensely competitive environments.
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