he customer may always be right, according to the old adage. But here is a not-so-old adage that is just as true: The customer may not always be profitable. That’s why more companies are starting to take a harder look to determine which customers are worth serving and which should take their business elsewhere. The notion of eliminating customers may seem counterintuitive but in many industries analyzing customer behavior, and responding with strategies to make them as profitable as possible, is essential to long term success.
Content: Article
Sources: “Knowledge@Wharton”, “strategy+business”
Subjects: Customer Related, Management
Sources: “Knowledge@Wharton”, “strategy+business”
Subjects: Customer Related, Management
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